We didn't start with a strategy.
We started with a warehouse.

7 years ago, Ivana had nothing. No audience. No brand. No strategy. No idea what “content pillars” or “engagement rates” even meant. She worked in a warehouse, came home exhausted, and spent her evenings posting on Instagram — hoping something would stick.

Most of it didn't. The first year was messy. Inconsistent. Frustrating. She'd post for weeks, then disappear for months. She tried copying what other creators did. She chased trends. She overthought every caption.

So she started building one. Not a theory-based, guru-approved content strategy from a course. A real system — forged from trial and error, failures and breakthroughs, and thousands of posts across multiple accounts.

She figured out that the problem was never what to post. The problem was not knowing who she was as a creator, what she stood for, and how to express it consistently without burning out.

Once she cracked that — once she built her positioning, her pillars, her rhythm — everything changed. Growth became inevitable. Not overnight. But steadily, sustainably, and on her terms.